Google Ads Agency Dubai for B2B & Service Based Businesses

Lead Ember generates leads for service businesses in Dubai using Google Ads. The Google Ads market in Dubai is still premature when compared to the rest of the world. This makes google ads campaigns an efficient way to generate leads in Dubai.

The cost to hire a Google Ads agency in Dubai can widely range from AED 3,000 to AED 10,000 per month. This is just the agency fees. Additionally you will need a separate monthly ad budget for your campaigns that will be paid directly to Google.

The cost to use a Google Ads agency in Dubai can range from AED 3,000 to AED 10,000 per month.

The cost of Google Ads varies and depends on different aspects such as, your industry, business and location. With its pay per click and auction system, google ads defines the cost of every click depending on how much you and the competition are willing to pay.

There is no minimum budget for google ads. However, we recommend starting with a minimum budget of AED 5,000 per month (AED 164.4 per day) to ensure efficient return on your investment (ROI) on your google ads campaigns.

A good google ads budget varies on many factors such as the size of business, type of industry and your overall marketing strategy. But here are some recommended good budgets depending on business size.A good budget for a small and local business is recommended between AED 10,000 and AED 25,000 per month.
For medium businesses the recommended budget between AED 25,000 and AED 75,000 per month. For Large and Enterprise businesses the recommended budget is AED 75,000+ per month.

Google Ads agency price based on one of the 3 following models: A flat fee, usually between AED 3,000 and AED 10,000. A % of Ad Spend, usually between 10% and 30%. A % of revenue generated, pricing usually between 3% and 5%.

You don’t necessarily need to hire someone for google ads. You could run a Google Ads campaign yourself but the possibility of running a campaign with an efficient use of budget is really low.
You may end up spending unnecessary time on the account or wasting your money.  To maximise your budget and create a positive impact on your business it is important to hire a Google Ads agency to manage your Google Ads campaigns.

1) If you are to hire a Google Ad specialist freelancer it would cost anywhere between AED 2,000 to AED 5,000 per month.
2) If you are to hire a Google Ads specialist as an in-house employee
3) If you are to hire a Google Ad specialist agency it will cost anywhere between AED 3,000 to AED 10,000 per month

If you are to hire a Google Ads freelancer it would cost anywhere between AED 2,000 to AED 5,000 per month depending on their experience.

Advertising in Dubai can be costly, but with the right advertising strategy it can be extremely profitable. The cost of advertising in Dubai is broken down into two parts. The cost to hire an agency or freelancer to provide the marketing strategy. And the cost to actually advertise your product or service, whether it be on a pay per click platform or on a billboard. SEO services are priced similarly to google ad campaigns, but SEO results aren’t as quick as google ads campaigns.

The cost of google ads per month depends on the average CPC in your service/industry. Google Ads charges you per click. It can range anywhere from AED 3 to AED 50 per click.

Marketing agencies' amounts vary drastically depending on the type of service you are looking for. For pay per click agencies you can expect to pay anywhere from AED 2,000 to AED 10,000. Some agencies do not charge a flat rate, they charge on an ad spent or profit generated basis according to google analytics.

Instagram ads can be ran in 2 methods. Cost per click (CPC) and cost per 1000 impression (CPM). The standard is cost per impression, where costs vary between AED 10 - AED 50 per 100 impressions. This can be a very cost efficient method when looking to create some brand awareness and drive visitors and traffic to your website or app.

Google Ads is still premature in the UAE, even in Dubai or Abu Dhabi. The average CPC in Dubai or Abu Dhabi is significantly lower than other countries like the USA, and United Kingdom (group of English speaking countries). In less competitive industries the CPC varies between AED 3 to AED 10. When looking at more sophisticated industries in Dubai CPCs average between AED 10 and AED 50. Industries that sell products can be competitive than service industries, but it really depends on your situation.

Factors to Consider When Hiring a Google Ads Agency in DubaiKeyword ResearchDepth of keyword researchEnsure the AdWords agency in Dubai conducts in-depth keyword research tailored to your industry and target market.Local keyword focusVerify if the Dubai AdWords agency includes local search terms and Dubai-specific keywords in their research.Keyword strategy developmentAssess the AdWords agency's approach to developing a dynamic keyword strategy for Dubai’s competitive market.Long-tail keyword researchEnsure the AdWords agency in Dubai explores long-tail keywords for more cost-effective targeting.Trending keyword analysisCheck if the Dubai AdWords agency stays updated on trending keywords relevant to Dubai and your industry if applicable.Industry-specific keyword expertiseEnsure the AdWords agency in Dubai has experience in identifying keywords that align with your business sector.Multilingual keyword researchConfirm that the Dubai AdWords agency offers keyword research in both Arabic and English, as per Dubai’s diverse population.Negative Keywords
Comprehensive negative keyword listsEnsure the AdWords agency in Dubai has expertise in creating and maintaining detailed negative keyword lists.Regular updates to negative keywordsVerify that the Dubai AdWords agency regularly reviews and updates negative keyword lists to eliminate irrelevant traffic.Customized negative keyword strategyEnsure the AdWords agency in Dubai can develop a tailored negative keyword strategy for your specific campaign goals.Cost-saving through negative keywordsAssess how the Dubai AdWords agency uses negative keywords to maximize your ad spend efficiency.Competitor-related negative keywordsEnsure the Dubai AdWords agency incorporates competitor terms as negative keywords where necessary to avoid wasted clicks.Dynamic negative keyword listsVerify if the AdWords agency in Dubai uses automated tools to continuously expand your negative keyword list based on performance.Competitor AnalysisCompetitive keyword insightsEnsure the AdWords agency in Dubai conducts competitor keyword research to identify opportunities for your campaigns.Ad copy comparisonVerify if the Dubai AdWords agency performs competitor ad copy analysis to help differentiate your ads.Market positioning analysisEnsure the AdWords agency in Dubai analyzes competitor strategies for positioning your brand effectively.Competitor budget analysisCheck if the Dubai AdWords agency has insights into how much your competitors are spending on AdWords.Landing page comparisonEnsure the Dubai AdWords agency compares competitor landing pages for optimization ideas.Monitoring competitor campaignsConfirm that the Dubai AdWords agency regularly monitors competitor activities for changes and trends.Google Ads AuditComprehensive account auditEnsure the AdWords agency in Dubai conducts a thorough audit of your entire Google Ads account.Performance gap analysisVerify if the Dubai AdWords agency identifies gaps in your current campaigns through the audit.Conversion tracking auditEnsure the AdWords agency in Dubai evaluates the accuracy of your conversion tracking setup during the audit.Keyword performance auditCheck if the Dubai AdWords agency analyzes keyword performance in detail as part of the audit process.Ad spend efficiency reviewEnsure the Dubai AdWords agency assesses your current budget allocation and ad spend for efficiency.Optimization recommendationsConfirm that the Dubai AdWords agency provides actionable recommendations after completing the audit.Google Ads Campaign SetupCustomized campaign structureEnsure the AdWords agency in Dubai sets up campaigns with a structure tailored to your business goals.Geo-targeting setup for DubaiVerify if the Dubai AdWords agency optimizes geo-targeting to focus on relevant areas within Dubai and the UAE.Audience segmentationEnsure the AdWords agency in Dubai segments your audience based on key demographic and behavioral insights.Ad extensions integrationConfirm that the Dubai AdWords agency sets up relevant ad extensions (e.g., callouts, sitelinks) for maximum impact.Dynamic search adsCheck if the Dubai AdWords agency sets up dynamic search ads to capture relevant search queries in Dubai’s competitive market.Optimized bidding strategiesEnsure the Dubai AdWords agency selects the best bidding strategy for your specific goals.Google Ads ManagementProactive campaign monitoringEnsure the AdWords agency in Dubai actively monitors campaigns for performance fluctuations.Bid adjustment managementVerify if the Dubai AdWords agency consistently adjusts bids to optimize ad performance.Budget pacing managementEnsure the Dubai AdWords agency ensures your budget is spent efficiently throughout the campaign duration.Audience list managementCheck if the Dubai AdWords agency regularly updates and refines audience lists for retargeting.Performance analysisEnsure the Dubai AdWords agency conducts regular analysis of campaign KPIs to guide adjustments.Ad copy refreshVerify if the Dubai AdWords agency frequently refreshes ad copy to keep ads relevant and engaging.Google Ads OptimizationConversion optimization focusEnsure the AdWords agency in Dubai prioritizes conversion optimization as part of ongoing campaign optimization.Ad relevance improvementVerify if the Dubai AdWords agency improves ad relevance scores through continuous testing and adjustments.Landing page alignmentEnsure the Dubai AdWords agency optimizes landing pages to match your ad content for higher conversions.Mobile optimizationConfirm that the Dubai AdWords agency ensures ads are optimized for mobile devices, given Dubai’s mobile-first audience.Quality score improvementCheck if the Dubai AdWords agency works to continuously improve your quality score to lower CPC.Ad scheduling adjustmentsEnsure the Dubai AdWords agency adjusts ad schedules based on performance data to target peak times.Ad CreativeLocalization of ad creativeEnsure the AdWords agency in Dubai tailors ad creative to the local Dubai audience.Multilingual ad creativeVerify if the Dubai AdWords agency creates ad creatives in both Arabic and English.Innovative ad formatsCheck if the Dubai AdWords agency utilizes different ad formats (text, display, video) for maximum engagement.Compelling call-to-actionEnsure the Dubai AdWords agency includes strong, action-driven CTAs in your ad creative.Culturally relevant creativeConfirm that the Dubai AdWords agency creates ads that resonate with the diverse cultural backgrounds in Dubai.Responsive adsEnsure the Dubai AdWords agency uses responsive ad formats that automatically adjust to different devices and placements.A/B Split TestingRegular split testing scheduleEnsure the AdWords agency in Dubai conducts A/B testing on a consistent basis.Testing different ad creativesVerify if the Dubai AdWords agency tests variations in ad creative to identify top performers.Landing page A/B testingEnsure the Dubai AdWords agency tests different landing pages to find the best conversion rates.Test bidding strategiesCheck if the Dubai AdWords agency runs A/B tests on various bidding strategies.Conversion rate analysisEnsure the Dubai AdWords agency analyzes A/B testing results to improve conversion rates.Ad extension testingVerify if the Dubai AdWords agency tests different ad extensions to see which drive the best results.Conversion Rate Optimization (CRO)Landing page optimizationEnsure the AdWords agency in Dubai focuses on optimizing landing pages for better conversion rates.Ad-to-landing page alignmentVerify if the Dubai AdWords agency aligns ads with landing pages to maintain relevance and boost CRO.Form field optimizationEnsure the Dubai AdWords agency reduces friction on forms to increase conversions.CRO-focused testingCheck if the Dubai AdWords agency performs split testing specifically aimed at improving conversion rates.Mobile CROEnsure the Dubai AdWords agency optimizes for mobile conversion rates given Dubai’s mobile-centric audience.User behavior insightsVerify if the Dubai AdWords agency uses user behavior analytics to inform CRO strategies.End-to-end Conversion TrackingAccurate setup of conversion goalsEnsure the AdWords agency in Dubai accurately sets up conversion goals to track key metrics.Multiple conversion types trackingVerify if the Dubai AdWords agency tracks multiple conversion types (form submissions, purchases, calls).Google Analytics integrationEnsure the Dubai AdWords agency integrates Google Ads with Google Analytics for end-to-end tracking.Cross-device conversion trackingCheck if the Dubai AdWords agency tracks conversions across devices for a holistic view of performance.Custom conversion tracking setupEnsure the Dubai AdWords agency tailors conversion tracking to your specific business goals.Conversion path analysisVerify if the Dubai AdWords agency provides detailed insights into the full conversion path.CRM IntegrationSeamless CRM integrationEnsure the AdWords agency in Dubai can seamlessly integrate Google Ads with your CRM system.Lead data syncingVerify if the Dubai AdWords agency can automatically sync leads generated via Google Ads into your CRM.Closed-loop reportingEnsure the Dubai AdWords agency offers closed-loop reporting by integrating Google Ads with your CRM.CRM-based audience segmentationCheck if the Dubai AdWords agency uses CRM data for precise audience segmentation.Lead nurturing strategiesEnsure the Dubai AdWords agency leverages CRM integration for effective lead nurturing.Tracking offline conversionsVerify if the Dubai AdWords agency uses CRM data to track offline conversions and attribute them to Google Ads.Monthly ReportingDetailed performance reportsEnsure the AdWords agency in Dubai provides detailed monthly reports that go beyond surface-level metrics.KPI alignmentVerify if the Dubai AdWords agency tailors reports to track your specific KPIs.Conversion tracking reportingEnsure the Dubai AdWords agency includes insights into conversion performance in its monthly reports.Budget spend analysisCheck if the Dubai AdWords agency provides budget spend analysis as part of monthly reporting.Competitor insightsEnsure the Dubai AdWords agency includes any competitor analysis updates in their reports.Actionable insightsVerify if the Dubai AdWords agency offers actionable insights and next steps based on monthly report findings.Experience in Dubai's market Assess how long the ad agency has been operating in Dubai.Local expertise:Ensure the ad agency in Dubai has deep knowledge of the local culture and consumer behavior.Industry specialization: Check if the Dubai ad agency has experience in your specific industry Portfolio of past work: Review the ad agency's portfolio to see their previous work in Dubai.Client testimonials:Look for testimonials from other Dubai-based businesses the ad agency has worked with.Vision alignment: Ensure the Dubai ad agency's vision aligns with your long-term business goals.Inclusions and ExclusionsFind out what is included and what isn’t in the google adwords agencies campaignsAccount structureDetermine how well the Dubai ad agency structures their accounts and campaigns.Headline creation: Check if the Dubai ad agency excels in creating engaging headlines for your google ads.Understanding of Dubai’s regulations: Make sure the ad agency in Dubai is aware of local advertising regulations.Language capabilities: Ensure the Dubai ad agency can create content in both Arabic and English.Target audience understanding: Assess how well the Dubai ad agency understands your target audience.Budget management: Ensure the Dubai ad agency can work within your budget constraints.Communication style: Consider the effectiveness of the ad agency’s communication in Dubai. What timezone do they work in and how they communicate with their clients.Project management skills: Evaluate the Dubai ad agency’s project management processes.Return on investment (ROI): Assess how the ad agency in Dubai measures and improves ROI.Transparency:Ensure the Dubai ad agency is transparent in its processes and pricing.Client service: Evaluate the quality of client service provided by the Dubai ad agency.Flexibility: Consider how adaptable the Dubai ad agency is to changes in your needs.Cultural sensitivity: Ensure the Dubai ad agency is sensitive to the diverse cultures within the UAE.Campaign scalability: Assess the ability of the Dubai ad agency to scale campaigns as needed.Brand understanding: Ensure the Dubai ad agency understands and aligns with your brand.Lead generation: Evaluate the Dubai ad agency's ability to generate leads.Market research: Ensure the Dubai ad agency conducts thorough market research.Media buying power: Assess the Dubai ad agency's media buying capabilities and connections.Reputation: Look into the reputation of the Dubai ad agency in the market.Analytics and reporting: Evaluate how the Dubai ad agency reports on campaign performance.Targeted advertising: Ensure the Dubai ad agency can deliver targeted ad campaigns.Team expertise: Assess the qualifications and expertise of the Dubai ad agency's team.Agency size: Consider whether you prefer a large or boutique ad agency in Dubai.Location in Dubai: Check the location of the ad agency’s office in Dubai as many agencies pretend to be based in Dubai when they aren’t.Custom solutions: Evaluate whether the Dubai ad agency offers customised marketing solutions for your business and not a general approach.Cultural events understanding: Ensure the ad agency in Dubai understands local cultural events for relevant marketing.Ad campaign longevity: Assess the Dubai ad agency's experience in running long-term campaigns.Target market knowledge: Ensure the Dubai ad agency has experience with your target market.Agency-client chemistry: Consider the relationship dynamics between you and the Dubai ad agency.

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